AdSense Unleashed: AdSense A-Z Plus 175 Killer Tips and Tricks Review

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AdSense Unleashed: AdSense A-Z Plus 175 Killer Tips and Tricks ReviewAt over 200 pages you'll be surprised how little is really in this book. I'm fairly new to the adsense topic yet found nothing new; It felt like a rehash of other people's writings and posts. Lots of stream of conscious writing and general lack of organization. There were quite a few typos, several repeated sections, and the book seemed printed in a "one-off" style (print as purchased). Although it did cover the standard fare, unless this is the only access you have to adsense information, save your time and save your money. I might give it 2 stars but there needs to be some truthful balance to the previous 5-star ratings.AdSense Unleashed: AdSense A-Z Plus 175 Killer Tips and Tricks Overview

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Google Adsense Advanced 2.0: The Home Based Business & Make Money From Home Guide Review

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Google Adsense Advanced 2.0: The Home Based Business & Make Money From Home Guide ReviewGoogle is making a lot of money and growing a lot, everyone knows that, but what not everyone knows is that they are giving you the opportunity of growing with them, they give you the tools for it and this book explain you how, easy to read, easy to do, dont think it twice get this book and improve your incomes in no time.Google Adsense Advanced 2.0: The Home Based Business & Make Money From Home Guide Overview

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SEO For 2010: Search Engine Optimization Secrets Review

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SEO For 2010: Search Engine Optimization Secrets ReviewI was looking for fresh SEO content and SEO 2010 has a lot of great information. The style of writing makes it easy to plow through the information and as my 3 stars indicate I did like it. It could have gotten an additional star if it wasn't for the shameless plugs for the seo services of the author.
He mentions several times through out the book how expensive his services cost and if you have enough money he will help you to. The capper for me is when he recommended a submission service [...]. This is one spamming looking site with no PR that through up spam warnings from my Norton insight.
Also they offer to take your money but there was no security lock? And yes this website also offers the books authors SEO services. The book is supposed to be a Do it yourself guide not a pre-sell for SEO services. Depending on your skill level this book can be helpful. I wish he would have not thrown in all the plugs!SEO For 2010: Search Engine Optimization Secrets Overview

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Special Edition Using Microsoft Office FrontPage 2003 Review

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Special Edition Using Microsoft Office FrontPage 2003 ReviewThe other reviewers have done a fine job, and I do recommend the book, but my expectations were not completely met.
Firstly, it has a lot of repetition, which makes for a physically large book. Maybe this is good for learning for some, but I found it a little annoying.
Second, the examples are a little theoretical.
Finally the CDROM is a disappointment. Here is why
1. It includes "Woody's Office Power Pack 2003", which ONLY works with Office 2003, not XP or earlier. You have to pay for the earlier versions. No value to me, as I am an XP user.
2. The examples from the book are "buggy", and so far, I've not found them to work as advertised.
3. The so-called "software library" is only for trialware - 30 days max. The sort of thing you can download off the web anyway, so no added value here.
4. The graphics library is very small and limited when compared with other online sources - again, no added value
5. The remainder of the CDROM is simply advertising, with one valuable exception.
It has a complete copy of the book in PDF form, which is great for searching out references to subjects. Make sure you have the latest Adobe Reader. I would not bother to try reading the manual on my computer screen, but use Reader to find the right pages and go to the paper copy. But that's the only item of value that I have found on the CDROM.
I'm glad I have the book, but don't expect much from the CDROM. The claims of $ value on the CDROM are a little optimistic.Special Edition Using Microsoft Office FrontPage 2003 Overview

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The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site Review

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The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site ReviewLet's face it, the market of personal injury attorneys is overcrowded and most of the mass media is saturated with the ads of only a few firms with large advertising budgets. Most firms have websites these days, but again, that's the problem - everyone has a website. The biggest question then is how to draw potential clients to your own website. One answer is internet marketing, both the organic and the paid per click methods.
This book is a good primer for lawyers interested in exploring this new world and it provides a good explanation of such things as to how to get your website noticed by websearch sites, how to get the right kinds of links to your site, and what to do while you're waiting for your site to get noticed by the indexers, namely, pay per click advertising, mainly through Google and Yahoo! The book also provides an introduction into marketing your firm and website through social networking sites, something that many attorneys have probably never thought of exploring.
Overall, I found the book useful, although the authors make no claim that additional study of such things as search engine optimization will not be necessary. I did like the fact that the authors, unlike many in the field, did not use their book as a means to market their own product and services.
My only complaint was that the price of the book was a bit high considering that it was published in paperback form.The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site OverviewThis no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services!Topics covered include:SEO and PPC keyword research.On-page optimization.Using blogging, content, and social networking sites to promote your web site.Using social bookmarking sites.Using an information hub to guide search engine spiders to find your links.Using XML sitemaps to help the search engines find your web pages.How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.How to write winning paid search ads and landing pages.How all the pieces of search engine marketing fit together into a cohesive plan.

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines Review

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines ReviewI am a 78-year-old man; whose advertising experience had been with newspapers and radio. The Internet was completely beyond me. I realized that print and radio were dying, and I knew we had to establish an Internet presence. But how to start? Fortunately the Mordkovich Brothers book was recommended to me. What a revelation! As a result of their book our advertising expenditures have dropped 9% and the door traffic has increased 22%, and we feel this is just the beginning. If a man of my age can read, understand, and successfully act upon the Mordkovich Brothers recommendations you can too. Many many thanks to the Mordkovich Brothers. Buy this book; you'll be very glad you did.
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines OverviewBusiness, Economics, Marketing, Advertising, Promotion, SEO, PPC

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Macromedia Studio 8 All-in-One Desk Reference For Dummies (For Dummies (Computers)) Review

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Macromedia Studio 8 All-in-One Desk Reference For Dummies (For Dummies (Computers)) ReviewI recently took over the website for the school I'm a network admin at. Being the first website I've ever managed, and the first time I've ever used the Macromedia Studio software, I decided to look for a book to help me when I couldn't figure something out myself. This book does just that. It doesn't get into every little detail on how to do everything, but gives you just the right info you need to get going in the right direction. Easy to read and good for a beginner.Macromedia Studio 8 All-in-One Desk Reference For Dummies (For Dummies (Computers)) OverviewYour one-stop guide to six great Macromedia tools for building Web sites
It's like a Web-site-in-a-book! First, there's some Web site insight to help you decide what you want your site to do. Then it's into the nitty-gritty of making it happen - building with Dreamweaver, adding animation with Flash, enabling collaboration with Contribute, using ColdFusion to access databases, and a whole lot more.
Discover how to
Plan content for your site
Use CSS styles
Incorporate forms into your pages
Beef up Flash movies with ActionScript
Use queries in ColdFusion
Integrate all the Macromedia products


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Search Engine Optimization: SEO Secrets For 2011 Review

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Search Engine Optimization: SEO Secrets For 2011 ReviewAs others have pointed out, the author is clearly not a professional author and there are plenty of spelling and grammar errors in this book. But that's not the main reason this book is not worth buying.
The problem is that this book isn't worthwhile for anyone. There isn't anything valuable in this book for an SEO expert, and this book is a little too complicated for a beginner. Yes, when reading this book it might sound like a beginner could use this book to do SEO. But there are strategies in this book that aren't completely explained, and other strategies where steps are skipped. So when you actually sit down and try to implement the author's suggestions, often you won't be able to do it.
The author also makes a number of incorrect or confusing statements. For example, he treats AOL as a separate search engine from Google, when in fact Google actually runs AOL's search engine. The author also is obsessed with the keywords metatag, mentioning it as something important at least a half dozen times. But the keywords metatag hasn't been used by search engines for several years now. You would think that a book updated for "2011" would know that. It's also surprising that a "2011" book would have a list of old, outdated search engines on the back cover, such as Excite, Exactseek, LookSmart, Lycos, Netscape, whatUseek and SearchHippo. When is the last time you used one of those search engines? The author has clearly been using the internet for many, many years, but just because the author remembers using those search engines back in the 1990's doesn't mean you need to try and rank in those search engines today. Nobody uses them anymore.
As an example of a good title tag, the author gives one of the longest most convoluted examples of a title tag I've even seen. A title tag is the most important thing on the page for SEO and the title tag should focus on just one keyword or short phrase per page. But his example of a good title tag is four different phrases all squished together.
The most bizarre recommendation is that in the middle of the chapter on submitting to Google, Yahoo and Bing search engines in order for you to get ranked on those search engines, the author says to submit your website to Google Analytics in order to show up higher in the search engines. Ummm, no, that's not what Google Analytics is for. Google Analytics tracks visitors AFTER they arrive on your site. Google Analytics has zero to do with getting more visitors or ranking higher in a search engine.
Another big omission is that this book doesn't mention internal link structure even once, when in fact linking pages on your site to other pages on your site is one of the most important things you can do for SEO.
There are many free SEO tools available on the internet, but the author mentions almost none of them. For example, there are plenty of online tools that will tell you how many times a word appears on each page of your site. You typically want your main word to appear 3 - 5% of the time on the page. But instead of recommending one of those free tools, the author says to paste the page content into Microsoft Word, and use Word to count the number of total words on the page, and then count the number of times that particular word you are interested in appears on the page, and then use a calculator to figure out the percentage of times that word appears on that page. Then do that for each page on your site. Wow. Talk about tedious. Here's a tip. Save yourself a lot of time. Do a search for keyword density checker. Any keyword density checker you use (they all work the same way) will figure out keyword density on your website automatically in less than a second.
Since this book won't teach anything to an SEO expert, and isn't anywhere near one of the best SEO books for beginners, the only thing I can think of is that the author is deliberately trying to confuse beginners into getting frustrated with SEO and contact him for help instead. He conveniently gives many examples throughout the book of all the wonderful things he has done for his clients. And of course the final chapter is how to choose a professional SEO expert, with his email address prominently mentioned.
If you are a beginner who is completely clueless about SEO and you just want to learn the basics, I recommend "Get to Number #1 on Google in Easy Steps" by Ben Norman. It's very simple and easy to understand. If you are a beginner who wants a book that starts off easy and gradually works it's way up to more complex SEO topics I recommend "Search Engine Optimization: An Hour a Day" by Jennifer Grappone.Search Engine Optimization: SEO Secrets For 2011 Overview

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Poor Richard's Branding Yourself Online Review

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Poor Richard's Branding Yourself Online ReviewThe Internet offers a lot of "get rich quick" schemes, and advice based on 20th-century advertising techniques. However, what worked in the past century and before the Internet, is not working now. From "Cluetrain" to "Gonzo Marketing," there's ample proof of that.
But, if you're self-employed and/or building your online identity... how do you start? And, if you've been online for awhile but you're somehow missing the boat--or at least your audience--what do you do without a corporate advertising budget and webmaster/advisors to help you?
The answer is simple: You get this book. And read it. I've read Chapter Two at least ten times, and I'm still making notes about what I'm changing on my own website (online since 1995, and boy-oh-boy have I made mistakes! *sigh*).
Baker's books are not for wimps. And, they're not the sitcom version of business, where you spend a few days creating a by-the-numbers clone of others' websites, and then sit back expecting income to flood in like clockwork.
Instead of being a book that you read, say, "Oh, that made some good points," and then put on a shelf to collect dust, this is a book that you'll read, re-read, and keep close to hand. Baker's book is information-packed. There is no way that you'll learn it all in one reading, or even two.
This is easily in the top five books that everyone who is (or wants to be) in business online MUST own. Sure, you can read the sample chapters at Baker's website, or take this book out of the library, but it contains too much important advice for that. And, you'll refer to it often, as well.
Buy this book. Roll up your sleeves and do what he says. It's how to succeed on- and offline, in the 21st century. It's not your parents' business era anymore. Learn the new rules in this book, and give yourself a genuine chance for success.
Baker's information would be cheap at ten times the price; it's already helped me to increase the daily hits at one of my websites from 500/day to over 800/day. And, I'm still on Chapter Three!Poor Richard's Branding Yourself Online Overview

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The AdSense Code: What Google Never Told You about Making Money with Adsense Review

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The AdSense Code: What Google Never Told You about Making Money with Adsense ReviewAfter reading all the great reviews of the last edition of this book, I thought this would be the Holy Grail of Adsense books but overall, it's written for people who have had very, very little experience with Adsense or even the internet for that matter. A quick Google search on how to get Adsense to work would have given everything this book offers and more all for free. Many sections of the book are only tenuously connected to Adsense and feel like fluff to make the book longer (which it needs, it's a short read lacking in much substance). If you're still set on getting this book, I would recommend getting a cheap, used copy so you won't feel like you wasted too much money on something that is ultimately not that helpful.The AdSense Code: What Google Never Told You about Making Money with Adsense Overview

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The Best Damn Google Adsense Book B&W Edition: How To Make Dollars Instead Of Cents With Adsense Review

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The Best Damn Google Adsense Book B&W Edition: How To Make Dollars Instead Of Cents With Adsense ReviewI wanted to try to make money with Google Adsense but didn't know where to start. Amazon suggested this book and it really did explain Google Adsense in very simple terms. You can follow the steps and use Adsense to make some extra cash. "Best Damn Goodle Adsense Book" might be a bit of a stretch, but it does help a newbie get started with Adsense.The Best Damn Google Adsense Book B&W Edition: How To Make Dollars Instead Of Cents With Adsense Overview

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How to Do Everything with Online Video Review

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How to Do Everything with Online Video ReviewHowtoEverythingOnlineVid rev
How to Do Everything with Online Video (How to Do Everything) by Andrew Shalat
Author: Andrew Shalat
published: 2008
Publisher: Publisher: McGraw-Hill Osborne Media; 1 edition
Released:(November 19, 2007)
Pages: 270
$30 USA
$39 Canada
15 E UK
ISBN-10: 0071496432
ISBN-13: 978-0071496438
Strengths: The book is very readable but are a little lackluster in terms of visuals. Book simplifies tutorials but included in-depth information. This book has a nice objective oriented listing in the inside cover of the front cover page as well as a nice website resources listing on the inside of the back cover. The Chapters are well thought out and and have easy to read numbered tutorials. Good solid information for both Macintosh and PC/Windows users was well done. The index is well written. A nicely written resources listing and more are included on the inside back page.
Weaknesses: The book has only black/white text which makes the chapters a little drab. There a few screenshots and they don't have screen pointers or anything else within these to explain how to use hardware or software. The weaknesses are mainly cosmetic in terms of the sequencing of the chapters depending upon whether you are novice, intermediate or advanced user.
Rating: 5/5
Introduction
A book that shows you how to shoot professional-quality videos has to demonstrate how to edit files, prepare clips for posting online, and then provide solid information about sharing video projects via blogs, websites, and podcasts. If you are looking for a book to meet these needs, then the book How to Do Everything with Online Video is a nice one to buy.
The author, Andrew Shalat is a designer, writer, author, and is the coauthor of CNET Do-It-Yourself Mac Projects.
Hands-on tutorials for the easiest and best video editing software for use on PCs and Macs are included.
This 270 page book has 12 chapters, a nice index but no glossary of terms, which would have been nice. The inside front cover has a real nice listing of 25 objectives that tell how the book can help you and what you can learn. These 12 chapters are packed with useful information. These include starting off with ; Shooting videos; editing your video; uploading your videos (including using YouTube, embedding websites, myspace, your own web pages and launching Vodcasts with iTunes); understanding and working with "tags" and using them with Google (another great part was emailing your tags through network sites) ; film school in a book; telling a story; storyboarding (very well thought out) ; information concerning directing your video; basic editing with either Adobe Premier Pro, Final Cut Express HD and/or iMovie O8 and finishing your video had good solid information.
While I have dabbled with YouTube, the book let me know more of my potential.
What I particularly liked is his information about adding audio tracks, nice converting and embedding a video to a flash video ( including some interesting codes to use), extending my utilization of tags with Google and more. Eventhough I have created and sold videos, I found more "food for thought". Conclusion
The black on white text and the lack of color within the chapter makes things a little dull. The author explains how to use the hardware and software information but also includes specific helpful techniques concerning what kinds of videos to create with videos. However I really don't like the order in which the chapters are sequenced. Novice and possibly intermediate video users, especially those trying to learn new techniques, should start with Chapter 2 and then Chapter 5- 8. If you want to get to the heart of working with software, for either Mac or PC users , you should start with Chapter 10 or 11.
The screenshots will not explain visually how to use YouTube especially if you run into a little trouble. But what I have found YouTube is not that difficult to use and this book can help start and master using the Video editing and sharing capabilities. If you need more information another book may suffice.
There are few pages for YouTube utilization but that might be enough to get your started as it is fairly easy to use except for more complex techniques. As a confirmed Macintosh user, I like that the author included information about iMovieHD as well as the new version iMovie 8. There are advantages or disadvantages and reasons for using either/or or both of these iMovie versions, The author includes a section about the compositional use of video involving "the rule of thirds" , This was really nice as I found this idea this technique only used for photography. It is "little" specific gems, like this, that are integrated throughout the chapters and really make this book a very useful one for learning about working with video in several ways.
In short, this book is "crammed" with good solid information. This book will not only have you " up and running " in no time but also help you in your improvement of your YouTube movies, ideas and creativity or enhance skills your already possess. The additional technigues and ideas will take your farther over time.Mostly for novice or intermediate users, even Advanced users may learn a trick or two as I did. It might not be the ultimate guide to Online video creation and usage, but it will get your started and take you far.How to Do Everything with Online Video Overview

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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books Review

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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books Review
This book was not one of my favorites. I did not find it to be particularly well written, nor outlined well. And to make matters worse, I didn't think it was long enough to legitimately be called a real book. The body of the book is only 132 pages long. Then comes a less-than Directory of Resources from pages 133 to 140. And the book ends on page 143. There is an Introduction and 9 chapters as follows:
1. The truth about publishing
2. Web site strategies
3. Setting up your Web site
4. Web site enhancement tools
5. Building your expert status
6. Online marketing strategies
7. Online media opportunities
8. Amazon.com success strategies
9. Final thoughts
Without question this book is just another of a long line of Internet Marketing books on the market today. There is little new between its covers. Ever since early 2006 I have been aware of the author's "Internet Platform" because I read a couple of her books and Googled her name to find all the marketing techniques she had been using to promote herself and her business ventures. Overall, I have been impressed with the author and the self promotion techniques she has employed online. Unfortunately I have not found her to be a particularly good writer. Sorry. She does not focus on a subject well in her books and fully explain it. She tends to get sidetracked. And her editors (if she has them) don't catch her on this.
The title of the instant book provides that this book is an "author's guide" to Internet marketing. But what kind of author are we talking about? Is it an author of fiction, i.e., romance writers, fantasy writers, science fiction writers, chik lit writers, mystery writers, etc? If so, then why was there a need for Chapter 5 regarding "Building an Expert Status?" Is it an author of nonfiction, i.e., business writers, how-to writers, or some other book that needs to be written by an expert? If so, then why didn't the title to the book specify it was about authors who write nonfiction? Or is it not really an author at all, but instead a consultant who does some writing? If so, then why did the title to the book even include the term "author" at all?
The book is clearly an overview of the Internet Marketing tools and techniques the author has used to create her own Online Platform. But is she just an author? Or is she more like Dan S. Kennedy who she profiled in Chapter 4? He says he is first and formost a consultant and he publishes primarily for self-promotion reasons. He says there may be some profit from publishing books, but that is a distant consideration. So having said all this, is the book really one for authors? Or is it one for consultants? I think the latter.
Knowing what I know about Internet Marketing for authors, I was disappointed in the coverage of Amazon.com. I don't think an author should have shopping cart technology embedded in their author Web sites. I say this because authors should seek to maximize sales of their books on Amazon so the books will rank high on Amazon's top sales list ranking. The author should become an affiliate of Amazon and direct sales from their author site to Amazon where Amazon will process the sale. Their author blog or blogs should direct traffic to Amazon for book sales, too. If Amazon processes the sale, then there is no need for the author to have a shopping cart on their site.
I was also disappointed in the coverage of Amazon.com since Chapter 8 did not come close to helping the reader with Amazon as compared to the coverage presented in "Sell Your Book on Amazon" (ISBN: 1432701967). The instant book being reviewed could have re-written the best of that book and included it as Chapter 8. But that is not the case, unfortunately.
If the title were changed so it properly reflected its content, then I would give the book 4 stars! But that would have been a gift because I would have been rounding up my star rating from a 3.6. But since the title is off, and the book is short and not particularly well outlined or written, I am dropping my rating to 3 stars. It's just an OK book. 3 stars!The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books Overview

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The Complete Idiot's Guide to Growing Your Business With Google Review

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The Complete Idiot's Guide to Growing Your Business With Google ReviewI have a far more technical background than the typical target audience, and have read other books on Google in the past (though all from the usage perspective). I can recite Google search options off the top of my head, and essentially never have problems finding things.
But Dave Taylor has given me a new perspective on Google with this book - not just how to find things, but how to *be found*. This is critically important for your business website, whether it's a revenue-generating site, or more like an online promotional brochure for your company's products or services.
This book also includes numerous great tips on improving the usefulness your website for your customers and potential customers. And even if you don't have a business, this book provides a lot of great information that's equally applicable to promoting any website.
I would strongly recommend this book to anyone looking to get the most out of their web presence.The Complete Idiot's Guide to Growing Your Business With Google OverviewThe search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you're not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. • Google‚ is widely recognized as the world's largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second • Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author • Perfect for the entrepreneur and small business market

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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Review

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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan ReviewAs a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.
I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.
The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Overview

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Pay-Per-Click Search Engine Marketing: An Hour a Day Review

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Pay-Per-Click Search Engine Marketing: An Hour a Day ReviewI have known and followed David for a number of years. I have always admired his level of understanding for AdWords - both on the search and the display network.
When I read his book, I was impressed by the step by step walk through of all the little things that you do (or need to do) immediately after launching an AdWords campaign. I don't believe I've ever seen anyone list all those details and steps in one place.
A few of my favorite sections:
I highly recommend the section on defining personas under the researching keywords section.
Designing effective landing pages is thorough, solid.
It was refreshing to see the chapters on how to migrate your campaign into Yahoo and Bing because training and information on PPC strategies around those search engines is very hard to find.Pay-Per-Click Search Engine Marketing: An Hour a Day Overview

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The AdSense Code: What Google Never Told You About Making Money with AdSense Review

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The AdSense Code: What Google Never Told You About Making Money with AdSense ReviewI wrote a detailed criticism/ critique of this book, but it didn't get published...??? So here's my concise re-review: The authour spends far too much time plugging his own web sites and software than giving deep suggestions and information. This book may be ok for novices w/ AdSense: a few good tidbits here and there, but frankly, you can get far better, far more reliable and far more UNBIASED information from Google's AdSense homepage and the myriad blogs etc. on AdSense. I'm very suprised that the overall feedback for this book was as high as it is! Save yourself the money, go to the source at Google directly.The AdSense Code: What Google Never Told You About Making Money with AdSense Overview

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Using Google AdWords and AdSense Review

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Using Google AdWords and AdSense ReviewAdWords (Google's paid advertising program) and AdSense (Google's program for publishers) do go together, but are seldom discussed in the same book. That's why I eagerly awaited my UPS driver to get me this new book on the two. Moroever, this is a QUE book, which promised to have video tutorials, audiosidebars and web.
As someone who teaches SEO and AdWords online, I really was hoping for a truly interactive book. Not just an e-book... but something more. Unfortunately, after registering my copy on Quebooks, all I can find is the same content, just now in digitial format. Where are the tutorials? I can't find them. Alas. I go to safaribooksonline and I am just solicited to sign up, even though the Que book indicates that are free. I do sign up, but still can't find the videos. The book indicates that they are on Safari, but after registering I am totally baffled as to how to find them. So as far as I can see this is just a book, nothing more.
Hopefully the author and Que marketing staff will read this review, and fix this! It's a huge disappointment that they are bafflingly impossible to find on the safari website. Frown, frown, frown... Unhappy camper!
Where the book excels is in AdSense. If you are running a blog or website, and hope to make money from serving Google ads, this book has a nice overview to the in's and out's of AdSense. I, personally, have never seen big money in AdSense, not at least since about 2005. But if you can create a hiqh quality, high traffic site and you want someone to lead you through AdSense, this is a good book for you.
The book also discusses AdWords, but doesn't make the most basic recommendations such as splitting your campaigns into a Google campaign and a Google Content Network campaign. This is surprising because you would expect a book like this to really excel at explaining Google's content network, which is what AdSense ultimately is. Content network is what it is called for advertisers; AdSense is what it is called for publishers. In my own online classes on AdWords, I constantly emphasize to businesspeople and marketers that you must split the two - it can save you a lot of money and headaches!
Miller also discusses SEO. In that section, he mentions Meta Tags, and implies that the Meta Keyword tag is paid attention to by Google. That makes me worry... As Google has clearly indicated it ignores the Meta Keyword tag, paying attention only to the Title and Meta Description in that term. Why this worries me is that this is a very basic point about SEO, and if Miller doesn't know that, then the rest of his advice is suspect.
As an online instructor in SEO, AdWords, and PPC, I am always on the look out for good books for my students. I teach a monthly free webinar (check my profile for information about me and my classes), and refer many students to resources all over the web. Books still have a place, and I wish I could recommend thiat book. I was so hopeful! But, all in all, this is a very disappointing book. It promises to much and delivers to little. Sigh.Using Google AdWords and AdSense OverviewGet comfortable with Google AdWords and AdSense. Don't just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you'll ever need where you want, when you want!learn fast, learn easy, using web, video, and audioShow Me video walks through tasks you've just got to see–including bonus advanced techniquesTell Me More audio delivers practical insights straight from the experts

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FrontPage 2003 (The Missing Manual) Review

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FrontPage 2003 (The Missing Manual) ReviewThe thing I like most about "FrontPage 2003 : The Missing Manual" by Jessica Mantaro is how well this book is laid out. There are many times when a book is not intelligently planned out ahead of time and you are dealt with the obstacle of having to search chapter through chapter to find what you are looking for. Upon opening this book you will immediately find this to not be the case. Separated into 18 chapters with a helpful index at the end, this book covers all the important topics:
01. Creating a basic web site
02. Adding and editing text
03. Working with Hyperlinks
04. Image manipulation and insertion
05. Creating tables
06. Using frames
07. How Cascading Style Sheets (CSS) is used
08. Using layers
09. Learning DHTML
10. Learning about site structure
11. Using themes and templates
12. How to test your site
13. Publishing your site for the world to see
14. Collaboration tools available
15. Using forms in your site
16. Working with databases
17. Communicating with a database
18. Integrating FrontPage with other Office apps
Simply stated, this is a fantastic reference manual for anyone that needs to learn FrontPage 2003 or wants to get more out of this application that has made so much progress the last couple of versions. FrontPage used to be a basic, clunky app that wasn't the best tool around, but of all the 2003 Microsoft Office updates, this application is probably the one most worthy of an upgrade. The new version of FP truly shines over the rest and it will be a helpful companion by your side while you are working on your corporate or personal web site.
A fantastic manual for learning and/or reference that truly should have been in the box. Expertly written by an experienced technical writer who brings her years of experience to the table, making it easy for the everyday John/Jane Doe to become a FrontPage 2003 pro!!
***** HIGHLY RECOMMENDEDFrontPage 2003 (The Missing Manual) Overview

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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Review

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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing ReviewI will keep this short and simple. I am a web developer ( stuffdone.com ) but not an SEO expert. I thought I would start to learn more.
I bought the book.
I followed the instructions.
I now have THREE different sites on page one of Yahoo ( without paying them their $299 fee! )
and one on page one of Google. All within two weeks of reading the book.
It works !
The Findability Formula: The Easy, Non-Technical Approach to Search Engine MarketingThe Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Overview

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