Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines Review

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines ReviewI am a 78-year-old man; whose advertising experience had been with newspapers and radio. The Internet was completely beyond me. I realized that print and radio were dying, and I knew we had to establish an Internet presence. But how to start? Fortunately the Mordkovich Brothers book was recommended to me. What a revelation! As a result of their book our advertising expenditures have dropped 9% and the door traffic has increased 22%, and we feel this is just the beginning. If a man of my age can read, understand, and successfully act upon the Mordkovich Brothers recommendations you can too. Many many thanks to the Mordkovich Brothers. Buy this book; you'll be very glad you did.
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines OverviewBusiness, Economics, Marketing, Advertising, Promotion, SEO, PPC

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Search Engine Optimization: SEO Secrets For 2011 Review

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Search Engine Optimization: SEO Secrets For 2011 ReviewAs others have pointed out, the author is clearly not a professional author and there are plenty of spelling and grammar errors in this book. But that's not the main reason this book is not worth buying.
The problem is that this book isn't worthwhile for anyone. There isn't anything valuable in this book for an SEO expert, and this book is a little too complicated for a beginner. Yes, when reading this book it might sound like a beginner could use this book to do SEO. But there are strategies in this book that aren't completely explained, and other strategies where steps are skipped. So when you actually sit down and try to implement the author's suggestions, often you won't be able to do it.
The author also makes a number of incorrect or confusing statements. For example, he treats AOL as a separate search engine from Google, when in fact Google actually runs AOL's search engine. The author also is obsessed with the keywords metatag, mentioning it as something important at least a half dozen times. But the keywords metatag hasn't been used by search engines for several years now. You would think that a book updated for "2011" would know that. It's also surprising that a "2011" book would have a list of old, outdated search engines on the back cover, such as Excite, Exactseek, LookSmart, Lycos, Netscape, whatUseek and SearchHippo. When is the last time you used one of those search engines? The author has clearly been using the internet for many, many years, but just because the author remembers using those search engines back in the 1990's doesn't mean you need to try and rank in those search engines today. Nobody uses them anymore.
As an example of a good title tag, the author gives one of the longest most convoluted examples of a title tag I've even seen. A title tag is the most important thing on the page for SEO and the title tag should focus on just one keyword or short phrase per page. But his example of a good title tag is four different phrases all squished together.
The most bizarre recommendation is that in the middle of the chapter on submitting to Google, Yahoo and Bing search engines in order for you to get ranked on those search engines, the author says to submit your website to Google Analytics in order to show up higher in the search engines. Ummm, no, that's not what Google Analytics is for. Google Analytics tracks visitors AFTER they arrive on your site. Google Analytics has zero to do with getting more visitors or ranking higher in a search engine.
Another big omission is that this book doesn't mention internal link structure even once, when in fact linking pages on your site to other pages on your site is one of the most important things you can do for SEO.
There are many free SEO tools available on the internet, but the author mentions almost none of them. For example, there are plenty of online tools that will tell you how many times a word appears on each page of your site. You typically want your main word to appear 3 - 5% of the time on the page. But instead of recommending one of those free tools, the author says to paste the page content into Microsoft Word, and use Word to count the number of total words on the page, and then count the number of times that particular word you are interested in appears on the page, and then use a calculator to figure out the percentage of times that word appears on that page. Then do that for each page on your site. Wow. Talk about tedious. Here's a tip. Save yourself a lot of time. Do a search for keyword density checker. Any keyword density checker you use (they all work the same way) will figure out keyword density on your website automatically in less than a second.
Since this book won't teach anything to an SEO expert, and isn't anywhere near one of the best SEO books for beginners, the only thing I can think of is that the author is deliberately trying to confuse beginners into getting frustrated with SEO and contact him for help instead. He conveniently gives many examples throughout the book of all the wonderful things he has done for his clients. And of course the final chapter is how to choose a professional SEO expert, with his email address prominently mentioned.
If you are a beginner who is completely clueless about SEO and you just want to learn the basics, I recommend "Get to Number #1 on Google in Easy Steps" by Ben Norman. It's very simple and easy to understand. If you are a beginner who wants a book that starts off easy and gradually works it's way up to more complex SEO topics I recommend "Search Engine Optimization: An Hour a Day" by Jennifer Grappone.Search Engine Optimization: SEO Secrets For 2011 Overview

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Google Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google Review

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Google Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google ReviewI have been doing Internet marketing for over 9 years and this book has all the tips and tricks that I would tell people, plus some new ones I did not know.
Having developed several e-commerce sites myself with sales of multi millions of dollars over the past couple years, I am recommending this book for anyone that is even curious because it has all the right stuff.
Mr. Brown's layout and style made the book very easy to read quickly and to keep for reference. Bigger fonts and good use of white space made my eyes very happy.
Now I am going to have to go back and look at Bruce's other books too.Google Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google Overview

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The Complete Idiot's Guide to Growing Your Business With Google Review

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The Complete Idiot's Guide to Growing Your Business With Google ReviewI have a far more technical background than the typical target audience, and have read other books on Google in the past (though all from the usage perspective). I can recite Google search options off the top of my head, and essentially never have problems finding things.
But Dave Taylor has given me a new perspective on Google with this book - not just how to find things, but how to *be found*. This is critically important for your business website, whether it's a revenue-generating site, or more like an online promotional brochure for your company's products or services.
This book also includes numerous great tips on improving the usefulness your website for your customers and potential customers. And even if you don't have a business, this book provides a lot of great information that's equally applicable to promoting any website.
I would strongly recommend this book to anyone looking to get the most out of their web presence.The Complete Idiot's Guide to Growing Your Business With Google OverviewThe search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you're not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. • Google‚ is widely recognized as the world's largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second • Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author • Perfect for the entrepreneur and small business market

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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Review

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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan ReviewAs a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.
I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.
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Pay-Per-Click Search Engine Marketing: An Hour a Day Review

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Pay-Per-Click Search Engine Marketing: An Hour a Day ReviewI have known and followed David for a number of years. I have always admired his level of understanding for AdWords - both on the search and the display network.
When I read his book, I was impressed by the step by step walk through of all the little things that you do (or need to do) immediately after launching an AdWords campaign. I don't believe I've ever seen anyone list all those details and steps in one place.
A few of my favorite sections:
I highly recommend the section on defining personas under the researching keywords section.
Designing effective landing pages is thorough, solid.
It was refreshing to see the chapters on how to migrate your campaign into Yahoo and Bing because training and information on PPC strategies around those search engines is very hard to find.Pay-Per-Click Search Engine Marketing: An Hour a Day Overview

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Using Google AdWords and AdSense Review

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Using Google AdWords and AdSense ReviewAdWords (Google's paid advertising program) and AdSense (Google's program for publishers) do go together, but are seldom discussed in the same book. That's why I eagerly awaited my UPS driver to get me this new book on the two. Moroever, this is a QUE book, which promised to have video tutorials, audiosidebars and web.
As someone who teaches SEO and AdWords online, I really was hoping for a truly interactive book. Not just an e-book... but something more. Unfortunately, after registering my copy on Quebooks, all I can find is the same content, just now in digitial format. Where are the tutorials? I can't find them. Alas. I go to safaribooksonline and I am just solicited to sign up, even though the Que book indicates that are free. I do sign up, but still can't find the videos. The book indicates that they are on Safari, but after registering I am totally baffled as to how to find them. So as far as I can see this is just a book, nothing more.
Hopefully the author and Que marketing staff will read this review, and fix this! It's a huge disappointment that they are bafflingly impossible to find on the safari website. Frown, frown, frown... Unhappy camper!
Where the book excels is in AdSense. If you are running a blog or website, and hope to make money from serving Google ads, this book has a nice overview to the in's and out's of AdSense. I, personally, have never seen big money in AdSense, not at least since about 2005. But if you can create a hiqh quality, high traffic site and you want someone to lead you through AdSense, this is a good book for you.
The book also discusses AdWords, but doesn't make the most basic recommendations such as splitting your campaigns into a Google campaign and a Google Content Network campaign. This is surprising because you would expect a book like this to really excel at explaining Google's content network, which is what AdSense ultimately is. Content network is what it is called for advertisers; AdSense is what it is called for publishers. In my own online classes on AdWords, I constantly emphasize to businesspeople and marketers that you must split the two - it can save you a lot of money and headaches!
Miller also discusses SEO. In that section, he mentions Meta Tags, and implies that the Meta Keyword tag is paid attention to by Google. That makes me worry... As Google has clearly indicated it ignores the Meta Keyword tag, paying attention only to the Title and Meta Description in that term. Why this worries me is that this is a very basic point about SEO, and if Miller doesn't know that, then the rest of his advice is suspect.
As an online instructor in SEO, AdWords, and PPC, I am always on the look out for good books for my students. I teach a monthly free webinar (check my profile for information about me and my classes), and refer many students to resources all over the web. Books still have a place, and I wish I could recommend thiat book. I was so hopeful! But, all in all, this is a very disappointing book. It promises to much and delivers to little. Sigh.Using Google AdWords and AdSense OverviewGet comfortable with Google AdWords and AdSense. Don't just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you'll ever need where you want, when you want!learn fast, learn easy, using web, video, and audioShow Me video walks through tasks you've just got to see–including bonus advanced techniquesTell Me More audio delivers practical insights straight from the experts

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Google AdWords For Dummies Review

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Google AdWords For Dummies ReviewThis book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche down to the color of their socks.
It is amazing what you can do today with Google Tools and their readily available information, but it takes a book like this to learn and understand this powerful source of information and Howie Jacobson does an incredible job at communicating it.Google AdWords For Dummies OverviewA completely updated reference to help you get the most value out of your AdWords campaigns
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.
Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.
A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
Reviews new, free tools included in AdWords as well as new and improved third-party tools
Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Advanced Google AdWords Review

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Advanced Google AdWords ReviewI've spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn't. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I've read use language that is too complex, or instructions that just don't make sense in the 'real world'. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he's talking about. I've followed Brad's advice via blogs and when he's spoken at various internet marketing seminars for the past three years, and wished I'd known about him sooner. If you're just starting out as an AdWords advertiser, or you're already a seasoned veteran, this book should definitely be part of your marketing plan. Andy :-)Advanced Google AdWords Overview
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.



Improve Your Profits and Strategies

While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.



Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:


Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
Write ads that increase not just click-through-rates and profits
Understanding quality score so that you can monitor and increase your quality score
Learn how to set bids based upon ROI, time of day, profits, geography, and more
Strategies for organizing your account based upon your goals
Conversion tracking strategies to learn what parts of your account lead to sales
Master testing ad copy and landing pages
Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
Learn how to tame the content network so you can profitable expand your advertising goals.


Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables.



Inside you will receive your free bonuses:


A $25 coupon for Google AdWords
Up to $50 off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes
Up to $100 off CertifiedKnowledge.com's online training and tools program



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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer Review

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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer ReviewGoogle AdWords can be a powerful addition to your marketing strategy, but a confusing one. Teixeira's book is a good introduction to AdWords, but overwhelms with details and underwhelms with strategy. He does, however, a good job leading us step-by-step through AdWords as a software platform.
The book does not have enough information or guidance on keyword strategy, how your ads should interface with what you as a company sell or do. Nor is it connected to your SEO strategy, yet these things should work together.
On a technical level, I was disturbed by the discussion on 'broad match.' 'Broad match' is often misunderstood by most of my clients; putting in 'dog boarding' may yield results not just for the words 'dog' and 'boarding' but also 'puppy' 'animal' and even cat. Few seems to get this, and Teixeria doesn't tell you this hugely important point, nor how to find out the true keyword matches once you are running. I have had many clients waste thousands of dollars on broad match!
Strategically, the most important issue I teach students in my classes on SEO and Social Media (Google Jason McDonald to find me), is that AdWords should be part and parcel of your SEO strategy - get what you can get for free, first, and build AdWords on top of it. This book doesn't embed AdWords into a strategic perspective; for that you are on your own.
So in sum, it's a good book on AdWords, but not a great book, and it won't make my shelf of recommendations for my students in AdWords and SEO, either online and in San Francisco.Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer OverviewGet the most out of Google's trifecta of tools and optimize your Web presence!
Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.
Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you're learning, and much more.
Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

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