Search Engine Optimization (SEO) Secrets For 2010 Review

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Search Engine Optimization (SEO) Secrets For 2010 ReviewI found Mike's book Search Engine Optimization (SEO) Secrets for 2010 by Michael Monahan on Amazon and followed the brilliant advice from cover to cover. Mike's recommendation to consider their services at websitesubmitter and came as a personal recommendation that I needed. In the past I paid for an SEO service that did not materialise and as they say `once bitten twice shy' I am without a doubt very wary! I'm now ranking very well on Yahoo and on the 1st page with at least 2 keywords and things are similar on Bing and Google is improving too. This is thanks to the book and their services!
Furthermore, the SEO Secrets book is an awesome reference guide that I keep with me and have already recommended to all my friends. I see know Amazon have the 2011 edition in print and I literally just now ordered my copy because now I realise I have to keep on top of algorithm changes. I appreciate that in the world of SEO things change fast and that's a good thing - it gives new starters like me a fighting chance at getting in the action, the next challenge is staying up there and next year I'll be looking for the update again and in the meantime I'll take your advice and keep abreast with your recommended online sources for tips and news.
The book has a number of typos but I quickly read through those and this is only a superficial criticism that reflects not poor quality but an awesome service that Mike and Sean of SEOTechMasters at Websitesubmitter are hard at work helping create more traffic for people like me.
[...]Search Engine Optimization (SEO) Secrets For 2010 Overview

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Search Engine Optimization: SEO Secrets For 2011 Review

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Search Engine Optimization: SEO Secrets For 2011 ReviewAs others have pointed out, the author is clearly not a professional author and there are plenty of spelling and grammar errors in this book. But that's not the main reason this book is not worth buying.
The problem is that this book isn't worthwhile for anyone. There isn't anything valuable in this book for an SEO expert, and this book is a little too complicated for a beginner. Yes, when reading this book it might sound like a beginner could use this book to do SEO. But there are strategies in this book that aren't completely explained, and other strategies where steps are skipped. So when you actually sit down and try to implement the author's suggestions, often you won't be able to do it.
The author also makes a number of incorrect or confusing statements. For example, he treats AOL as a separate search engine from Google, when in fact Google actually runs AOL's search engine. The author also is obsessed with the keywords metatag, mentioning it as something important at least a half dozen times. But the keywords metatag hasn't been used by search engines for several years now. You would think that a book updated for "2011" would know that. It's also surprising that a "2011" book would have a list of old, outdated search engines on the back cover, such as Excite, Exactseek, LookSmart, Lycos, Netscape, whatUseek and SearchHippo. When is the last time you used one of those search engines? The author has clearly been using the internet for many, many years, but just because the author remembers using those search engines back in the 1990's doesn't mean you need to try and rank in those search engines today. Nobody uses them anymore.
As an example of a good title tag, the author gives one of the longest most convoluted examples of a title tag I've even seen. A title tag is the most important thing on the page for SEO and the title tag should focus on just one keyword or short phrase per page. But his example of a good title tag is four different phrases all squished together.
The most bizarre recommendation is that in the middle of the chapter on submitting to Google, Yahoo and Bing search engines in order for you to get ranked on those search engines, the author says to submit your website to Google Analytics in order to show up higher in the search engines. Ummm, no, that's not what Google Analytics is for. Google Analytics tracks visitors AFTER they arrive on your site. Google Analytics has zero to do with getting more visitors or ranking higher in a search engine.
Another big omission is that this book doesn't mention internal link structure even once, when in fact linking pages on your site to other pages on your site is one of the most important things you can do for SEO.
There are many free SEO tools available on the internet, but the author mentions almost none of them. For example, there are plenty of online tools that will tell you how many times a word appears on each page of your site. You typically want your main word to appear 3 - 5% of the time on the page. But instead of recommending one of those free tools, the author says to paste the page content into Microsoft Word, and use Word to count the number of total words on the page, and then count the number of times that particular word you are interested in appears on the page, and then use a calculator to figure out the percentage of times that word appears on that page. Then do that for each page on your site. Wow. Talk about tedious. Here's a tip. Save yourself a lot of time. Do a search for keyword density checker. Any keyword density checker you use (they all work the same way) will figure out keyword density on your website automatically in less than a second.
Since this book won't teach anything to an SEO expert, and isn't anywhere near one of the best SEO books for beginners, the only thing I can think of is that the author is deliberately trying to confuse beginners into getting frustrated with SEO and contact him for help instead. He conveniently gives many examples throughout the book of all the wonderful things he has done for his clients. And of course the final chapter is how to choose a professional SEO expert, with his email address prominently mentioned.
If you are a beginner who is completely clueless about SEO and you just want to learn the basics, I recommend "Get to Number #1 on Google in Easy Steps" by Ben Norman. It's very simple and easy to understand. If you are a beginner who wants a book that starts off easy and gradually works it's way up to more complex SEO topics I recommend "Search Engine Optimization: An Hour a Day" by Jennifer Grappone.Search Engine Optimization: SEO Secrets For 2011 Overview

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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer Review

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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer ReviewGoogle AdWords can be a powerful addition to your marketing strategy, but a confusing one. Teixeira's book is a good introduction to AdWords, but overwhelms with details and underwhelms with strategy. He does, however, a good job leading us step-by-step through AdWords as a software platform.
The book does not have enough information or guidance on keyword strategy, how your ads should interface with what you as a company sell or do. Nor is it connected to your SEO strategy, yet these things should work together.
On a technical level, I was disturbed by the discussion on 'broad match.' 'Broad match' is often misunderstood by most of my clients; putting in 'dog boarding' may yield results not just for the words 'dog' and 'boarding' but also 'puppy' 'animal' and even cat. Few seems to get this, and Teixeria doesn't tell you this hugely important point, nor how to find out the true keyword matches once you are running. I have had many clients waste thousands of dollars on broad match!
Strategically, the most important issue I teach students in my classes on SEO and Social Media (Google Jason McDonald to find me), is that AdWords should be part and parcel of your SEO strategy - get what you can get for free, first, and build AdWords on top of it. This book doesn't embed AdWords into a strategic perspective; for that you are on your own.
So in sum, it's a good book on AdWords, but not a great book, and it won't make my shelf of recommendations for my students in AdWords and SEO, either online and in San Francisco.Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer OverviewGet the most out of Google's trifecta of tools and optimize your Web presence!
Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.
Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you're learning, and much more.
Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

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