Camtasia Studio 5: The Definitive Guide (Wordware Applications Library) Review

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Camtasia Studio 5: The Definitive Guide (Wordware Applications Library) ReviewI recently purchased Camtasia Studio 5: The Definitive Guide because I started a new job developing web demos for a software company. Though I was familiar with Camtasia Studio, I had no prior experience working with it prior to this job. I bought the guide hoping it would help, and boy did it ever! I was able to create a professional demo within weeks of starting my job. The guide really helped me understand Camtasia Studio and it gave great tips (on reducing the file size, recording in small dimensions for web demos, buying the right equipment for audio recording, etc.) that I would have never even thought about without the guide. My demos are probably 100 times better than they ever would have been without this book. Thanks definitely goes to Daniel Park for writing such a helpful guide!Camtasia Studio 5: The Definitive Guide (Wordware Applications Library) Overview

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The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site Review

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The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site ReviewLet's face it, the market of personal injury attorneys is overcrowded and most of the mass media is saturated with the ads of only a few firms with large advertising budgets. Most firms have websites these days, but again, that's the problem - everyone has a website. The biggest question then is how to draw potential clients to your own website. One answer is internet marketing, both the organic and the paid per click methods.
This book is a good primer for lawyers interested in exploring this new world and it provides a good explanation of such things as to how to get your website noticed by websearch sites, how to get the right kinds of links to your site, and what to do while you're waiting for your site to get noticed by the indexers, namely, pay per click advertising, mainly through Google and Yahoo! The book also provides an introduction into marketing your firm and website through social networking sites, something that many attorneys have probably never thought of exploring.
Overall, I found the book useful, although the authors make no claim that additional study of such things as search engine optimization will not be necessary. I did like the fact that the authors, unlike many in the field, did not use their book as a means to market their own product and services.
My only complaint was that the price of the book was a bit high considering that it was published in paperback form.The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site OverviewThis no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services!Topics covered include:SEO and PPC keyword research.On-page optimization.Using blogging, content, and social networking sites to promote your web site.Using social bookmarking sites.Using an information hub to guide search engine spiders to find your links.Using XML sitemaps to help the search engines find your web pages.How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.How to write winning paid search ads and landing pages.How all the pieces of search engine marketing fit together into a cohesive plan.

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Poor Richard's Branding Yourself Online Review

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Poor Richard's Branding Yourself Online ReviewThe Internet offers a lot of "get rich quick" schemes, and advice based on 20th-century advertising techniques. However, what worked in the past century and before the Internet, is not working now. From "Cluetrain" to "Gonzo Marketing," there's ample proof of that.
But, if you're self-employed and/or building your online identity... how do you start? And, if you've been online for awhile but you're somehow missing the boat--or at least your audience--what do you do without a corporate advertising budget and webmaster/advisors to help you?
The answer is simple: You get this book. And read it. I've read Chapter Two at least ten times, and I'm still making notes about what I'm changing on my own website (online since 1995, and boy-oh-boy have I made mistakes! *sigh*).
Baker's books are not for wimps. And, they're not the sitcom version of business, where you spend a few days creating a by-the-numbers clone of others' websites, and then sit back expecting income to flood in like clockwork.
Instead of being a book that you read, say, "Oh, that made some good points," and then put on a shelf to collect dust, this is a book that you'll read, re-read, and keep close to hand. Baker's book is information-packed. There is no way that you'll learn it all in one reading, or even two.
This is easily in the top five books that everyone who is (or wants to be) in business online MUST own. Sure, you can read the sample chapters at Baker's website, or take this book out of the library, but it contains too much important advice for that. And, you'll refer to it often, as well.
Buy this book. Roll up your sleeves and do what he says. It's how to succeed on- and offline, in the 21st century. It's not your parents' business era anymore. Learn the new rules in this book, and give yourself a genuine chance for success.
Baker's information would be cheap at ten times the price; it's already helped me to increase the daily hits at one of my websites from 500/day to over 800/day. And, I'm still on Chapter Three!Poor Richard's Branding Yourself Online Overview

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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books Review

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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books Review
This book was not one of my favorites. I did not find it to be particularly well written, nor outlined well. And to make matters worse, I didn't think it was long enough to legitimately be called a real book. The body of the book is only 132 pages long. Then comes a less-than Directory of Resources from pages 133 to 140. And the book ends on page 143. There is an Introduction and 9 chapters as follows:
1. The truth about publishing
2. Web site strategies
3. Setting up your Web site
4. Web site enhancement tools
5. Building your expert status
6. Online marketing strategies
7. Online media opportunities
8. Amazon.com success strategies
9. Final thoughts
Without question this book is just another of a long line of Internet Marketing books on the market today. There is little new between its covers. Ever since early 2006 I have been aware of the author's "Internet Platform" because I read a couple of her books and Googled her name to find all the marketing techniques she had been using to promote herself and her business ventures. Overall, I have been impressed with the author and the self promotion techniques she has employed online. Unfortunately I have not found her to be a particularly good writer. Sorry. She does not focus on a subject well in her books and fully explain it. She tends to get sidetracked. And her editors (if she has them) don't catch her on this.
The title of the instant book provides that this book is an "author's guide" to Internet marketing. But what kind of author are we talking about? Is it an author of fiction, i.e., romance writers, fantasy writers, science fiction writers, chik lit writers, mystery writers, etc? If so, then why was there a need for Chapter 5 regarding "Building an Expert Status?" Is it an author of nonfiction, i.e., business writers, how-to writers, or some other book that needs to be written by an expert? If so, then why didn't the title to the book specify it was about authors who write nonfiction? Or is it not really an author at all, but instead a consultant who does some writing? If so, then why did the title to the book even include the term "author" at all?
The book is clearly an overview of the Internet Marketing tools and techniques the author has used to create her own Online Platform. But is she just an author? Or is she more like Dan S. Kennedy who she profiled in Chapter 4? He says he is first and formost a consultant and he publishes primarily for self-promotion reasons. He says there may be some profit from publishing books, but that is a distant consideration. So having said all this, is the book really one for authors? Or is it one for consultants? I think the latter.
Knowing what I know about Internet Marketing for authors, I was disappointed in the coverage of Amazon.com. I don't think an author should have shopping cart technology embedded in their author Web sites. I say this because authors should seek to maximize sales of their books on Amazon so the books will rank high on Amazon's top sales list ranking. The author should become an affiliate of Amazon and direct sales from their author site to Amazon where Amazon will process the sale. Their author blog or blogs should direct traffic to Amazon for book sales, too. If Amazon processes the sale, then there is no need for the author to have a shopping cart on their site.
I was also disappointed in the coverage of Amazon.com since Chapter 8 did not come close to helping the reader with Amazon as compared to the coverage presented in "Sell Your Book on Amazon" (ISBN: 1432701967). The instant book being reviewed could have re-written the best of that book and included it as Chapter 8. But that is not the case, unfortunately.
If the title were changed so it properly reflected its content, then I would give the book 4 stars! But that would have been a gift because I would have been rounding up my star rating from a 3.6. But since the title is off, and the book is short and not particularly well outlined or written, I am dropping my rating to 3 stars. It's just an OK book. 3 stars!The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books Overview

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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Review

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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan ReviewAs a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.
I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.
The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Overview

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Google AdWords For Dummies Review

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Google AdWords For Dummies ReviewThis book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche down to the color of their socks.
It is amazing what you can do today with Google Tools and their readily available information, but it takes a book like this to learn and understand this powerful source of information and Howie Jacobson does an incredible job at communicating it.Google AdWords For Dummies OverviewA completely updated reference to help you get the most value out of your AdWords campaigns
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.
Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.
A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
Reviews new, free tools included in AdWords as well as new and improved third-party tools
Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Advanced Google AdWords Review

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Advanced Google AdWords ReviewI've spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn't. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I've read use language that is too complex, or instructions that just don't make sense in the 'real world'. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he's talking about. I've followed Brad's advice via blogs and when he's spoken at various internet marketing seminars for the past three years, and wished I'd known about him sooner. If you're just starting out as an AdWords advertiser, or you're already a seasoned veteran, this book should definitely be part of your marketing plan. Andy :-)Advanced Google AdWords Overview
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.



Improve Your Profits and Strategies

While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.



Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:


Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
Write ads that increase not just click-through-rates and profits
Understanding quality score so that you can monitor and increase your quality score
Learn how to set bids based upon ROI, time of day, profits, geography, and more
Strategies for organizing your account based upon your goals
Conversion tracking strategies to learn what parts of your account lead to sales
Master testing ad copy and landing pages
Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
Learn how to tame the content network so you can profitable expand your advertising goals.


Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables.



Inside you will receive your free bonuses:


A $25 coupon for Google AdWords
Up to $50 off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes
Up to $100 off CertifiedKnowledge.com's online training and tools program



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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) Review

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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) ReviewI gave this book a 5-star rating, yet wished I could have awarded 10-star ranking. Lorrie Thomas--not a born techie, but an entrepreneur who developed her skills incrementally (as most of us have to do)--asserts at the outset that the "true meaning of marketing is maximizing relationships." Using the tools and strategies she recommends, you will be able to enrich your current professional relationships and cultivate new ones far more rapidly.
Once you have completed reading this book, you will go back to it constantly as a valuable resource for strengthening your online presence.
Have you started small with your Web marketing? Then follow Lorrie Thomas' advice: "Start small, then snowball."
You will be amazed at the depth of the author's research, and so pleased that she illustrates her information in clear and often witty language.
My prediction: You will decide that purchasing, reading, and applying this book was one of your wisest professional steps.
The Complete Communicator: Change Your Communication-change Your Life!The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) Overview
A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
Online Public Relations
Earn a Certificate of Achievement Through A Free OnlineExamination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

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