Essential Guide to Marketing Planning Review

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Essential Guide to Marketing Planning ReviewEssential Guide to Marketing Planning
I highly recommended this concise (less than 300 pages), practical and up-to-date guide on how to research, prepare and present a marketing plan.
After giving an easy to understand Introduction to Marketing Planning the book takes the reader step-by-step through the process of writing a marketing plan. The Appendix contains a detailed, 2o-plus-pages sample marketing plan.
The sections are:
Analysing the Current Situation
Analysing Customers and Markets
Planning Segmentation, Targeting and Positioning
Planning Direction, Objectives and Strategy
Planning For Products and Brands
Planning For Pricing
Planning For Channels and Logistics
Planning For Integrated Marketing Communications
Supporting the Marketing Mix
Planning to Measure Performance
Controlling Marketing and Implementation
From the above headings you can see that it also serves as a concise guide to some of the key techniques of contemporary marketing, e.g. Integrated Marketing Communications (IMC). All terms and techniques are explained in an easy to understand way -- which assumes no prior knowledge of marketing -- with plenty of very helpful checklists, diagrams, a glossary, real life examples and up-to-date, international mini case studies.
Whether you want to write a marketing plan, need a concise, practical guide to marketing that is easy to read or a 'stripped-down to the essentials' textbook for a short, practical marketing course for beginners, you now need look no further: buy it!Essential Guide to Marketing Planning Overview

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Sams Teach Yourself Lotus Notes 7 in 10 Minutes Review

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Sams Teach Yourself Lotus Notes 7 in 10 Minutes ReviewThis is for beginners only. Not any in depth information about Lotus Notes.Sams Teach Yourself Lotus Notes 7 in 10 Minutes Overview

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Night and Low-Light Photography: Professional Techniques from Experts for Artistic and Commercial Success Review

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Night and Low-Light Photography: Professional Techniques from Experts for Artistic and Commercial Success ReviewThis is the fourth low light photography book I have purchased and I would rank it a distant fourth. It is the first photographic book I have felt like returning. I think the allure of a forward by Michael Kenna persuaded me to buy this. I have included a few points to explain my concerns.
There are some reasonable images in the book and even a few very good ones however the average is below par; pretentiousness creeps in at a level not expected in an beginner book such as this.
A surprising amount of space is devoted to techniques for developing film. In fact more space is devoted to "How a divided developer works" than is spent on equipment for light painting. I had to check that it was a recent publication as it started to look like something from the last decade.
One of the five star reviewers is one of the book's contributers!
The learning experience pales compared to books such as those by Lee Frost (The Complete Guide to Night and Low-Light Photography)
The very important technique of High Dynamic Range is mentioned but the book demonstrates little understanding or knowledge of the field
But the worst part of the book by far is the graphical layout. I will not repeat all the comments of Conrad J. Obregon but I agree with him; I have never seen a worse layout in any book never mind a photographic book.
This is not a pleasant reading experience.Night and Low-Light Photography: Professional Techniques from Experts for Artistic and Commercial Success Overview

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Adobe Photoshop Lightroom 2 How-Tos: 100 Essential Techniques Review

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Adobe Photoshop Lightroom 2 How-Tos: 100 Essential Techniques ReviewFirst the good, this book is very concise and to the point. I use the index to locate what I'm looking for and viola', a nice description that's to the point without a load of fill and fluff. I like this very much.
The bad: Ahhh... Black and white photos, are you kidding? When I buy a book with the Adobe trade mark on it I expect high quality "color" screen shots and photos, not Black and White. I didn't research this enough to know it was B&W, that's my fault.
I would have given this 2.5 stars if it were possible, the writing/instruction is good, the image design really needs to be reworked with sharper color images.Adobe Photoshop Lightroom 2 How-Tos: 100 Essential Techniques Overview

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Microsoft Office PowerPoint 2007 Plain & Simple Review

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Microsoft Office PowerPoint 2007 Plain & Simple ReviewI had never used Power Point, and in a month I have a presentation due for a new course I am taking. I looked for the simplest, most understandable book that would not take me a year to read through. I hadn't much faith, knowing how techy books, especially for software, were: complex, assuming you know more than you do.
This book is so enjoyable to use, and so simple, I could start from square one and complete my presentation in one evening. I wish I could write Nancy and thank her! If you have never worked with Power Point, or think it is too complicated, this is the book for you. Forget the classes, just get this book.Microsoft Office PowerPoint 2007 Plain & Simple Overview

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