Multimedia Marketing for Design Firms Review

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Multimedia Marketing for Design Firms ReviewThe text is outdated and amaturerish. I should have checked the Pub date, 1996. Not focused on 'design' firms or archectitural disciplines. Metods and techniques are now 'old-school' guerilla marketing methods. Save your money and buy good quality business cards.(a former ad agency owner, always looking for ideas, this one was poor) Builder257Multimedia Marketing for Design Firms OverviewThe first book to apply the latest computer technology to marketing architectural services— a complete and practical guide
Computer-aided design has already transformed the architectural design process. Now you can use current technology to revolutionize your marketing program—with this up-to-date and easy-to-use guide. Multimedia Marketing for Design Firms provides comprehensive information about the value of specific software applications, hardware, and other communications technology, and explains how to use them to market your services effectively. Whether you opt for limited software additions and minor hardware upgrades or go further to achieve full-fledged multimedia capability, this valuable handbook shows you how to add these new tools intelligently to the more traditional techniques in your marketing strategy. Subjects covered include:
Both current and emerging technologies—including animation and authoring software, display technology, and virtual reality
On-line marketing, from e-mail to the Internet
Video conferencing, digital video, multimedia, and more

The specially produced CD-ROM features:
Sample software, plus product demos and utilities from major software companies
Stunning sample graphics which illustrate principles covered in the book


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