Luxury Fashion Branding: Trends, Tactics, Techniques Review

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Luxury Fashion Branding: Trends, Tactics, Techniques ReviewPrompted by the fact that Harvard Business School adopted this book, I had to pick it up . Uche presents luxury fashion branding in a clear and concise language. This text is for the advanced practitioner and student who needs to understand today's market place and requires tools for analysis. The analytical nature of the text makes it timeless as the principles can directly be applied to crafting business strategy & planning irrespective of the industry. The text is rich, full color and full of real life examples from known & unknown brands. Particularly helpful to me was the Luxury Fashion Brand index that highlights Luxury brands from Guerlin (1828) to Andres Ross (2004) and Tom Ford (2006). The case analysis of Andre Ross provided further insight into this rising luxury brand ---- THIS BOOK IS A MUST BUY -
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